Very last Thursday, I had the advantage of going to Altitude’s Million Dollar Advertising Makeover seminar with Eben Pagan. For those who don’t know who Eben Pagan is, properly…. let’s only say that Mike Dillard and a huge selection of other best tier entrepreneurs are his promoting college students. If that does not get your consideration, he goes by the pen identify “David DeAngelo” while in the Dating Guidance market and generates in excess of $20 Million each year in revenue from DoubleYourDating.com.
Effectively as component of this unique chance, Eben was putting attendees inside the “hot seat” live on stage. He would virtually bring someone on stage, flash their web-site on the large display screen and redesign your promoting tactic, your copywriting, your website style and aid get your marketing from ZERO to $MILLIONS in below 15 minutes.
Well, I was a single of those lucky business owners who received set within the “hot seat” and it was badass! Eben normally expenses $10,000 for the identical variety of advertising and marketing makeover in personal, so getting torn apart in public was well really worth the monetary financial savings.
Initially, factors went nicely. He analyzed my gross sales page and complimented it on the format then proceeded to ask me queries about my industry, the methods I use in my market, and following about 5 minutes he obtained into tearing my revenue page apart.
After he labored through my headline, he went into what I must put into the physique and off the top of his head started out telling me Exactly what he want to see in my product sales letter… and about 30 seconds into him speaking I started finding goosebumps… I had a believed run through my head, “Holy Cow! Eben Pagan is creating my gross sales letter…”
So I produced certain not to open my mouth and allow Eben talk uninterrupted for provided that he wished to go.
He then stopped following several minutes and asked me if there was anything I wished to add. I responded, “Nope. You pretty considerably just wrote my product sales letter”. His reply, “Then I guess we’re carried out here then”. We shook hands and I left the stage to applause and dozens of people wished to obtain my business enterprise card. (I guess I in some way impressed them with my silence).
Though it would be impossible for me to clarify all the methodology Eben applied to publish my revenue letter in a very brief guide, he did give me the most crucial secret he employs in his copywriting and I needed to pass that along to you.
To find out much more regarding Eben Pagan take a look at Information Marketing today!