Every company knows the importance of marketing even during tougher times. Any reduction in marketing spend and activity will ultimately lead to a reduction in sales revenue. With money tight and cheap electronic marketing methods at their disposal, it can be tempting for companies to think purely in terms of e-marketing. After all it’s easy and low cost to pump out promotional emails, but when everyone else is doing the same thing how effective is it?
Just because technology makes new forms of marketing available doesn’t mean dispensing with the old ways of doing things. There’s still huge value in running direct mail campaigns. The main drawback has always been distribution, especially for smaller companies. Stuffing envelopes takes forever, but there’s a smart way around this problem. Using a direct mail fulfillment service. That way the hassle is outsourced to someone else and the mail shot doesn’t tie up valuable internal resources. These fulfillment services are the answer for companies who want to get something out of the door, but are hamstrung by a lack of resource.
The International Logistics Group can help. They appreciate just how powerful a mail shot can be. In a world of email saturation a letter landing on the desk is much more of an event and more likely to get opened and read. Direct mail fulfillment makes delivering marketing and promotional offers in this way much more efficient.
Don’t write off the old ways of doing things. There’s still value in traditional marketing methods. Fulfillment services offer a practical solution to resourcing headaches. International Logistics Group help iron out the kinks and remove the barriers to getting direct mail out of the door quickly and efficiently. The team are always on hand ready to discuss any kind of direct mail campaign. Give them a call to find out more.
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