The marketing budget is stretched right now. Every penny counts so companies are busy evaluating all the options they have at their disposal to pick out the most effective methods. Emails are cheap to design and send, but the problem is that most people are drowning in a sea of spam. Yet another promotional email is just going to get deleted or end up straight in the spam folder. Either way it’s not going to get read, which is why more and more businesses are considering a return to direct mail.
A promotional letter is more of an event. There’s less direct mail these days so chances are it will get opened and be more memorable than just another email. The only problem with this form of marketing is that it is resource intensive. Stuffing thousands of envelopes takes time. Thankfully there’s a way around this. By using a third party direct mail fulfillment service any company can outsource the hassle of putting the mail shot together to someone else. Meaning it doesn’t tie up key internal resources. Direct mail fulfillment makes mail shots viable for any sized business because they don’t have to handle the envelope stuffing and distribution themselves.
Why stop there? Fulfillment services can help companies become more efficient in a number of different ways. By outsourcing things like warehousing and order fulfillment, businesses are better placed to meet the needs of their customers and are able to operate more efficiently. It’s just a case of finding the right partner to help realise these benefits.
The International Logistics Group are specialists in their field. They help their customers change their business model so that they can market more efficiently and deliver goods to their customers faster than ever before. Partnering with International Logistics Group gives companies a vital competitive edge.
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