It was November 8, 2016, when PM Narendra Modi announced that as the clock strikes 12, Rs 500 and Rs 1000 note will not be legal tender. The move that left half the country cash-strapped took many by surprise and left many in shock as those who were in possession of currency beyond the acceptable limit were under IT radar. However, there was one company who gained the most with this move- PAYTM. As the demonetisation left the citizens with little liquidity, PAYTM used this opportunity to promote its digital wallet across the country as a replacement of hard cash. Here is how demonetisation proved to be a game changer for PAYTM-
